Helpful Tips On Optimizing Your Website for The Current Search Engine Changes

The New Formula for Dominating Search Results =

Semantics + Social Media +Content Marketing    

The Future of Google: Semantically Related Web Searches 

A Google search today gives relatively general results for search terms. Google makes a
basic guess about what you have in mind but doesn’t deduce the actual meaning of your search based on the keyword combinations you’ve provided in the search area. In the future, as semantic search evolves, Google will dive deeper into the relationships between your search words in order to better guess what you’re looking for, and display semantically related search results to you.

Google calls its semantically related web search the Knowledge Graph. The results will work with you to figure out and guess what you are really looking for when you type in a keyword phrase. As explained in a Mashable article published last week, the knowledge graph helps clarify what’s intended by “an ambiguous search query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show). Google is switching from simple keyword recognition to the identification of entities, nodes, and relationships.” It will process the term “Kings” along with any other search terms in a unique way. Furthermore, geographic location, which is already influencing search results, will figure into semantic search technologies. This means that a person who types in “Kings” might see the website for a local sports venue. For more details, see this link to Google’s latest blog about semantic searches.

  • Here’s another example of semantically related search results. If someone typed in “ Ipad ” do they mean:

    • That they want to buy a Ipad?

    • Have one fixed or repaired?

    • to get an Upgrade on it?

    • Are they even talking about a type of laptop, or something completely different?

    In the real world most people don’t usually search with just one keyword…they type in more than one word and these additional keywords give additional clues to subject and and user’s intent. Therefore, as a business, it’s important to get into your buyers’ brains.  As SEO specialists, we use a combination of data and analytics information to gather this information and give you the best set of keyphrases that you should be incorporating into your website’s content.

    Here are a few things that your business can do to improve its search rankings and online brand presence.

    Actionable Solutions For The Present State of Search
    With constant changes in Google’s algorithm (e.g., Panda and Penguin), reaching
    prospective customers has become more difficult. How can you get noticed on the web? It’s
    crucial to engage with your target audience via social networks and through the content on
    your website.

    Social Media Engagement is a Must

    Google continues to incorporate social signals into its ranking algorithm. For instance, the
    number of Facebook “Likes” influences a search ranking. If your competitors engage with
    your target market via social campaigns and initiatives, and you don’t, you’ll be missing out
    as they reach relevant searchers. Social signals and user experience affecting search results will only continue to evolve. Just a few days ago Google Places pages have been entirely replaced by new Google+ Local pages. The new Google+ Local pages are much more interactive and “social.”  Compared to the old places pages,  this now allows Google a local search platform with enhanced functionality more comparable now to how Twitter and Facebook work.  With all the new benefits of G+ network like circles of friends/family/colleagues as an example, this will certainly give business owners and customers a more human like experience with sharing, rating and reviewing restaurants and other local businesses.  Want to learn more about how using social media can help your business? Check out our Web worx class on July 26, taught by social media expert Vania Benavides.  here is the link to sign up. http://webworxsantacruz.com/social-media-with-twitter-google-thursday-july-26-2012-630-830pm

    Content Publishing and Marketing

    The addition of high-quality content leads to higher rankings. Why? First, page relevance
    has always mattered. When you add more relevant content, you work with Google’s
    algorithms. Second, natural links and social media matter more than ever in search
    rankings. When people enjoy and find value in your content, they want to share it, bookmark
    it, and visit you again and again. As your links and shares grow, you’ll gain greater page
    authority, greater domain authority and higher search rankings.

    Google now recognizes that many queries are informational, not transactional. Many
    consumers perform searches during a research phase. Engagement with informative content is highly significant during this time. They will look at the visitor’s time on on your site, bounce rate, and how pages are actually visited from the original search landing page—as opposed to e-commerce shopping conversions.

    Advertising: Search and Content Networks

    The saying “If you build it, they will come” might apply to baseball fields, but it doesn’t
    transfer to websites. Your website is an ongoing content creation plan and and promoting
    Your online advertisements should include a value proposition and a call to action that leads
    to a landing page on your site. That page should reiterate your value proposition and call to
    action, and it should be optimized for conversion and user experience.

    When users find your page via an ad and convert, Google figures a positive user
    experience or “UX” into your ranking. In this way, using advertisements can help your
    ranking. If your company converts X number of users for product A, for example, and your
    competitor converts fewer than X users for its comparable product B, then Google could
    potentially consider your site a more relevant option.

    We would like to hear your insights and comments.  To learn more, check out our Web Worx classes on WordPress Basics, SEO training and Social Media marketing tips in June and July. http://webworxsantacruz.com/social-media-with-twitter-google-thursday-july-26-2012-630-830pm

Beginning Search Engine Optimization
Thursday July 12, 2012 6:30-8:30pm

Basic RGB

Andrew Broadbent with Vab Media will give a hands-on workshop that will give attendees the skills to confidently implement Search Engine Optimization into their websites. Attendees will learn how to use keyword research tools and stats, basic competitor analysis, how to create SEO friendly titles, descriptions and headings, content keyword integration, conversion rate optimization tips,…

Writing Persuasive Web Copy

People Don’t Read Webpages: They Scan Them Attract Viewers by Supporting Their Reading Style Web copy is unique. Whether a person is reading Wikipedia, the Huffington Post, or your e-commerce website, they tend to scan for information rather than jump right into an article. Web copy that’s well-written caters to this reading style. Here are…

WordPress BasicsThursday August 30, 2012 from 6:30-8:30pm

wp_logo

Todd Schafer of Schafer Design will give a hands-on workshop that will give attendees the skills to confidently manage a WordPress website. Attendees will learn how to create new posts and pages; install, use and update plug-ins and themes; set up a simple contact page form; do a WordPress update; add images, video, audio, PDFs;…

Social Media with twitter and Google+
Thursday July 26, 2012 6:30-8:30pm

twitter-googleplus

Vania Benavides of Vab Media will give a hands-on workshop that will give attendees the skills to confidently navigate twitter and Google +.   Attendees will learn how to use the two social networks where you have a different type of reach then facebook, where your reach is limited to the people you know. In…

Helpful Tips for using The Google Adwords Keyword Tool for SEO

Here are some tips and tutorials for using Google Adwords keyword tool effectively for SEO Research. We are going to be covering this in further details in our Web Worx Santa Cruz  SEO Training Classes. Our next workshop is on March 15th, 2012 at Cruzio Internet. Located at 877 Cedar St., Santa Cruz, CA 95060. The…